New robes for Red Square: Brics+ Fashion Summit Sees India Shine in Moscow
Move over, fur hats and babushkas! Red Square witnessed a vibrant splash of Indian flair as the Brics+ Fashion Summit unfolded in Moscow. Gone were the days of monochromatic winterwear; the runway burst with color, craftsmanship, and a modern interpretation of Indian textiles.
Four Indian designers – Ritesh Kumar, Naushad Ali, Gaurav Khanijo, and Shruti Sancheti – showcased collections that redefined traditional fabrics and techniques with a global sensibility. Khadi, the ubiquitous Indian handloom, transformed into flowing dresses, tailored coats, and layered ensembles in Sancheti’s hands. Khanijo’s autumnal menswear gave hemp, bamboo, silk, and wool a sharp, tailored avatar, while Kumar’s collection effortlessly transitioned from day to evening with a blend of wool, quilted khadi, and silk.
The Indian showcase wasn’t just about clothes. Designers used augmented reality (AR) to bring their creations to life, offering interactive experiences and showcasing the intricate details of their work. This innovative approach not only captivated the audience but also highlighted the potential of technology in enhancing the fashion experience.
The Brics+ Fashion Summit proved to be a stepping stone for Indian fashion on the global stage. The designs resonated with the international audience, leaving behind the traditional stereotypes of Indian fashion. It opened doors for future collaborations and participation in international markets, paving the way for wider recognition and appreciation of Indian textiles and craftsmanship.
With India set to send 20 designers and a larger B2B showroom to the next Brics+ Fashion Summit, the future looks bright for Indian fashion. This event has sparked a dialogue about the evolution of Indian design, its relevance in the global market, and its potential to bridge cultures through the universal language of fashion.
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