Fast Retailing’s GU: Uniqlo The Next Frontier in Fashion Retail
Fast Retailing's GU: Uniqlo The Next Frontier in Fashion Retail
Fast Retailing, the parent company of Uniqlo, is setting its sights on global expansion with its fashion label GU, aiming to penetrate markets in the US and Europe. Pronounced as the letters "G" and "U," GU offers slightly lower-priced clothing targeted at a younger demographic, complementing Uniqlo's offerings. With aspirations of becoming a true global player, Fast Retailing is leveraging GU's potential to achieve annual sales of ¥10 trillion.
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The move to expand GU's presence abroad is part of Fast Retailing founder Tadashi Yanai's ambitious vision to double annual profit to ¥5 trillion within a few years. Despite GU's solid presence in Japa...