AliExpress Report Reveals Clothing Dominates UK Online Shopping
According to AliExpress’s inaugural ‘European Consumer Insights Report,’ clothing emerges as the top online shopping category for UK consumers, with a special focus on trending items like underwear and sleepwear. The report, based on data from the Alibaba Group-owned Chinese e-commerce platform, sheds light on evolving shopping habits across Europe.
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Key highlights from the report include:
- Increasing Online Shopping in the UK:
- UK customers, particularly the younger generation, are spending more time and money on online shopping.
- On average, UK customers spend £94 per month, rising to £115 among 16-24-year-olds.
- Online Shopping Trends in the UK:
- 47% of all UK shoppers made an online purchase in the last three months.
- On average, UK consumers bought six items online over the past three months, with 56% purchasing over five items.
- Most age groups spend approximately five hours per week browsing and researching products online.
- European Online Shopping Landscape:
- Online shopping remains highly popular across Europe, with 94% of consumers surveyed having spent money online in the past three months.
- Germany (96%) and Spain (95%) reported the highest rates of online shopping, followed by the UK at 90%.
- Top Online Shopping Categories:
- Clothing, underwear, sleepwear, and footwear are the top categories across all markets.
- Beauty and health rank second, followed by toys and hobbies, sports and entertainment, and phones and telecommunications.
- Shopping Channel Preferences:
- Online marketplaces are the preferred channel, with 50% of consumers stating they shopped via this platform.
- Those aged 55 and above prefer going directly to the retailer’s website.
- Shopping via social media is more popular among 16-24-year-olds (26%) compared to those aged 55+ (8%).
- Influencer Marketing and Livestreaming:
- Consumers across age groups prefer influencer-sponsored posts over celebrity-sponsored ads, indicating a shift in the influence of celebrities.
- Livestreaming as a shopping channel is more popular among male consumers and in France compared to other markets.
Gary Topp, AliExpress European Commercial Director, notes the enduring passion for online shopping among Europeans, particularly in categories centered around personal self-expression. The report highlights the growing prominence of digital marketplaces alongside brand websites for regular browsing and purchasing. The findings provide valuable insights into the evolving online shopping behaviors of European consumers.
As consumers embrace e-commerce platforms, the report underscores the need for businesses to understand shifting trends and tailor their strategies to meet evolving consumer preferences. AliExpress plans to continue monitoring and sharing insights into European consumer behavior in the coming years.
Within the UK’s thriving online shopping landscape, the AliExpress ‘European Consumer Insights Report’ reveals a distinct focus on luxury items. Despite clothing dominating as the top online shopping category, consumers are displaying a heightened interest in premium and high-end products.
The report indicates that UK customers, especially the younger demographic, are not only spending more time online but are increasingly allocating their budgets to luxury purchases, with an average monthly spend of £94, escalating to £115 among 16-24-year-olds.
This trend aligns with the broader European online shopping scenario, where consumers are actively exploring luxury categories beyond conventional apparel.
As businesses adapt to this evolving landscape, understanding the nuanced preferences of consumers for luxury goods becomes crucial. AliExpress aims to provide ongoing insights into the luxury trends shaping the European e-commerce market, facilitating businesses in catering to the discerning tastes of online shoppers.