Uniqlo Takes Legal Action Against Shein for Alleged Copycat Shoulder Bag
Uniqlo, the Japanese retail giant, has filed a lawsuit legal action against Shein, the Chinese fast-fashion retailer, accusing it of selling imitation versions of Uniqlo’s viral Round Mini Shoulder Bag. The crescent-shaped bag gained immense popularity, particularly on TikTok, in 2022 and 2023, leading to multiple sell-outs.
Uniqlo’s lawsuit, filed in Tokyo, demands the immediate cessation of Shein’s sales of the alleged imitation products and seeks compensation for damages incurred.
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The legal action reflects Uniqlo’s commitment to protecting its intellectual property, with the company stating that Shein’s sale of copycat products has significantly eroded customer confidence in the quality of the Uniqlo brand.
The Round Mini Shoulder Bag played a pivotal role in expanding Uniqlo’s customer base, particularly among women and younger shoppers, as it garnered considerable attention on social media platforms.
Shein, in response, stated that it is currently investigating the matter and emphasized its respect for intellectual property rights. This legal clash follows previous controversies involving Shein, including copyright infringement lawsuits by graphic designers in the United States and a legal battle with its Chinese-owned rival, Temu, over alleged anti-competitive practices.
As the fashion industry grapples with the implications of fast-paced trends and social media influence, Uniqlo’s legal action against Shein underscores the importance of safeguarding brand integrity and original designs in a dynamic market.
Source: CNN