Zyler Virtual Try-On for Menswear Aims to Revolutionize Online Shopping Experience
Anthropics, a tech provider, has introduced Zyler Virtual Try-On for Menswear, reflecting a growing focus on virtual try-on technology in men’s fashion. This move follows the recent launch of a virtual try-on pilot by luxury menswear in-season fashion platform Mr Porter. Zyler’s solution aims to enhance the online shopping experience by allowing users to upload a headshot, input measurements, and visualize themselves wearing different outfits on the screen.
Read: National Textile University Hosts Pioneering International Conference on Advancing Textiles
Using AI technology, Zyler creates a realistic virtual representation, enabling customers to assess how various garments fit their unique body shapes.
Fashion retail partners have reported increased browsing time and higher engagement with Zyler’s technology. In collaboration with John Lewis for womenswear, Zyler claims that over 30% of sales on the John Lewis Fashion Rental site are attributable to its visualization tool.
Alexander Berend, CEO of Anthropics, believes that Zyler will revolutionize the online shopping experience for men by combining advanced AI technology with a user-friendly interface.
Read This: 10 Powerful Ways to Cultivate a Positive Attitude at Work