Mango Ventures into Virtual Fashion with Roblox Store Between Physical and Digital Realms
Fashion: Mango is taking a bold step into the virtual realm by launching its first store on the Roblox platform, emphasizing its commitment to innovation. This move allows users to buy digital garments and accessories for their avatars, expanding Mango’s presence across physical, digital, and now virtual spaces. Teaming up with digital partner BrandNewVerse, Mango is now a significant collaborator in the Outfit Shopping Mall on Roblox.
Read: Jennifer Lopez Graces Elie Saab’s ‘A Desert Rose’ Couture Extravaganza in Paris
The virtual store on Roblox aligns with the ‘New Med’ design concept, offering a Mediterranean aesthetic that mirrors Mango’s physical stores. Users can not only purchase Mango Teen products virtually but also engage in interactive experiences within the store.
Jordi Álex Moreno, Mango’s Director of Technology, Data, Privacy, and Security, sees this move as a milestone, enabling the company to cater to customer needs across various formats and locations.
The collaboration allows Roblox users to virtually explore and buy Mango collections available in physical stores, providing an immersive and trendy digital shopping experience.
Mango also plans to unveil exclusive designs for the Metaverse during special events on the platform. The Outfit Shopping Mall serves as a virtual hub for Roblox users to explore physical brand stores and those created by native platform creators, further enhancing the interactive and memorable shopping experience.
Read: Dior’s Couture Extravaganza: A Fusion of Fashion and Artistry with Isabella Ducrot