Amazon Partners with Hardly Ever Worn It to Introduce Luxury Resale to European Customers
Amazon is delving into the luxury resale market in Europe through a partnership with the renowned pre-owned fashion platform, Hardly Ever Worn It. Customers in the UK, Germany, France, Italy, and Spain can now access a curated selection of high-quality, pre-loved luxury items on the Amazon Luxury Stores platform. This collaboration marks a significant move for Hardly Ever Worn It, offering increased visibility and access to a diverse audience.
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Hardly Ever Worn It, a family-run business, is celebrated for providing pre-owned and, at times, unworn luxury fashion, accessories, and jewelry from coveted global luxury houses. Every item on the platform undergoes a rigorous quality and authenticity process, ensuring customers receive genuine and top-notch products.
In tandem with this launch, Amazon has initiated a vibrant spring campaign, inviting customers to explore ‘luxury finds, loved before.’ The campaign, featuring models Ikram Abdi and Noel Capri, captures the essence of the curated collection against lush foliage and blossoms in a hothouse and opulent garden setting.
Amazon Fashion Europe Vice President Ruth Diaz expressed excitement about expanding the luxury offering and emphasized the innovation in engaging diverse customers while making luxury accessible.
Hardly Ever Worn It CEO Tatiana Wolter Ferguson sees this collaboration as a landmark moment, bringing luxury resale to a broader audience. The partnership leverages Amazon’s trusted marketplace, enhancing the accessibility of high-end circular fashion.
Launched in 2020 in the US and expanded to Europe in 2022, Luxury Stores at Amazon features ready-to-wear collections from both established and emerging luxury brands. This venture into luxury resale further diversifies Amazon’s fashion offerings and aligns with the growing trend of sustainable and circular fashion practices.
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