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Zara Faces Mockery Over Unexpected ‘Bogan’ Clothing Range in London Store

Zara Faces Mockery Over Unexpected 'Bogan' Clothing Range in London Store

Zara Faces Mockery Over Unexpected ‘Bogan’ Clothing Range in London Store

Zara, the renowned clothing giant, faced unexpected mockery when an Aussie TikToker, Georgia Hampson, discovered a surprising item in the women’s section of its London store. The highlight of her find was a Ford shirt, typically associated with motorsport enthusiasts rather than high-end fashion.

In her TikTok video, she humorously questioned the fashion choice, calling it reminiscent of “bogan, xxxx gold drinking, logan coldersack (sic) living uncles.” The video gained over 120,000 views, leaving thousands of Australians equally perplexed.

The featured Zara Ford Mustang Cropped T-shirt, priced at £17.99 (AU$33.62), and the matching Colour Block Jogger Trousers at £19.99 (AU$37.35) became the subject of amusement and disbelief. Commenters compared it to the iconic Bathurst 1000 racing event, while some expressed surprise that it resembled the clothing worn by their older relatives.

Despite its popularity in London, the collection is not currently available in Zara stores in Australia. The incident highlights the trend of “dad” clothing gaining traction among Gen Z fashion enthusiasts, with unexpected items like high-vis shirts and croc shoes becoming fashion statements.

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