“We are pleased to partner with Sakar International to expand the Reebok brand into new product categories,” said Steve Robaire, EVP of Reebok at Authentic. “This partnership continues the momentum of Reebok’s return to sport on the heels of the Shaquille O’Neal, Allen Iverson, Justin Fields and Angel Reese announcements as we re-enter the sport equipment industry where Reebok has held a strong market position.”
Authentic has formed a long-term partnership with Sakar International to expand the Reebok brand into new product categories.
Sakar will design, manufacture, and distribute Reebok-branded sports equipment and electronics, including audio and massage products.
The new assortment is set to launch in 2024 through various retail channels in the US and Canada.
This partnership comes at a time when Reebok is reaffirming its commitment to sports. With Sakar’s expertise in product development, Reebok intends to offer consumers a range of products that align with their active lifestyles and reflect the brand’s dedication to quality and innovation, Authentic Brands Group said in a press release.
“Partnering with Authentic and Reebok is exciting for us. We can’t wait to see Authentic’s vision and our own innovation come to life in the products we create,” said Jeff Saka, president of Sakar International. “We have a common goal of delivering high-quality, fresh, interesting items across all categories and look forward to launching these lines in 2024.”
The new assortment will roll out across key department stores, specialty retailers and online across the US and Canada in 2024.
Fibre2Fashion News Desk (RR)
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