Pure London x JATC Show: A Fusion of Fashion Innovations

Pure London x JATC Show: A Fusion of Fashion Innovations

The inaugural Pure London x JATC show, set to take place from February 11-13, 2024, at Olympia London, promises a celebration of newness, with a record number of first-time exhibitors showcasing the strength and dynamism of the UK fashion market. This revolutionary fashion buying event will feature over 200 first-time exhibitors, presenting a mix of new and emerging collections alongside established fashion brands across eight unique destinations.

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Gloria Sandrucci, Pure London Event Director, expressed excitement about the show’s ability to bring together diverse brands from around the world, marking a significant step forward for London and the UK fashion buying scene. The event aims to support first-time exhibitors, providing affordable entry packages, expert insights, and one-on-one mentoring on marketing strategies.

Among the featured brands, Rejoice Bozho presents visionary luxury street style that redefines hiking couture, blending high-end luxury with street style sensibilities. Caroline Lita offers eco-conscious luxury womenswear with British heritage influences, while Pirate Glam brings glamorous silk styles embodying endless summer. Sustainable fashion brands like Rubisnacks Barcelona and Nyne Ryke will showcase their environmentally conscious designs.

Established brands like Mauritus Group, King Louie, Sugarhill Brighton, and Thomas Sabo join the lineup for the first time, contributing to the diverse and vibrant offerings at Pure London x JATC. The return of international exhibitors adds to the anticipation, with DK Company, Godske, CHALK, Henriette Steffensen, and Leo & Ugo bringing their unique perspectives to the show.

JATC’s Creative Director, Juls Dawson, emphasizes the event’s commitment to delivering what buyers truly need, ensuring a streamlined and cohesive experience. With over 300 new and established brands, Pure London x JATC is set to be a fusion of fashion innovations, offering buyers an extensive selection across eight exciting destinations.

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