Primark Breaks first Adaptive Clothing Range for Disabled People
In a significant move towards inclusivity, Primark has unveiled its inaugural adaptive clothing range, designed to make fashion more accessible and affordable for disabled individuals. The adaptive lingerie collection, co-created with technical specialists and informed by the experiences of disabled people, features items with magnetic closures, including a seam-free bra, lace bralette, brief, and period pants brief, priced from £8 to £10.
Available in sizes 2XS to 2XL, the collection marks the retailer’s commitment to addressing the challenges faced by disabled shoppers in finding comfortable and stylish clothing.
A survey by Primark and the Research Institute for Disabled Consumers revealed that 62% of disabled shoppers struggled to find clothing that met their comfort standards, with affordability and accessibility barriers discouraging 75% from wearing adaptive clothing.
Primark aims to extend its inclusive design approach to more product lines and plans to enhance the shopping experience for disabled customers and staff by reviewing its store operations. The move underscores the company’s commitment to making a positive impact in the retail landscape and fostering a more inclusive environment.