Millie Bobby Brown Dives into Fashion with ‘Florence by Mills’ Apparel Line
Millie Bobby Brown, known for her role in Stranger Things, is expanding her Florence by Mills brand with the launch of a fashion line. The actress-turned-entrepreneur already ventured into cosmetics, skincare, coffee, and pet accessories.
In a video shared on Instagram, Brown introduced the “confidence revolution” of Florence by Mills Fashion, emphasizing the power of self-expression through clothing.
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The line, developed in collaboration with Delta Galil USA, features a vibrant ‘Cozy Crush’ collection, including loungewear and basics with a playful and versatile style. Unlike other celebrity loungewear lines, Brown’s collection stands out with its colorful palette.
The 20-year-old actress aims to provide comfortable, inclusive, and confidence-boosting options for her fan base, acknowledging the diversity of preferences and moods.
As more celebrities, like Selena Gomez and Ariana Grande, venture into fashion and cosmetics, Brown’s move follows a trend where stars find success in business ventures. Rihanna’s Fenty operation, valued at £2.3 billion ($2.8 billion) in 2021, showcases the potential for celebrities in the business world.
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Brown’s foray into fashion aligns with her brand’s ethos, aiming to resonate with consumers and address gaps in the market. The expansion into clothing adds another dimension to Florence by Mills, contributing to Brown’s growing entrepreneurial empire and offering fans a new way to connect with her brand.
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