Luxe Collective’s ‘Real vs. Fake’ Pop-Up Draws Crowds in Liverpool ONE
Luxe Collective, the burgeoning pre-loved luxury retailer that recently secured funding on Dragons Den, celebrated a triumphant activation with its ‘Real vs. Fake’ pop-up experience at Liverpool ONE.
As the brand’s first venture into the North West, the immersive experience challenged participants to discern authentic designer handbags from counterfeit ones, offering the chance to win an authentic Louis Vuitton Neverfull MM tote bag.
The successful pop-up not only engaged a large audience but also provided a rare opportunity for visitors to engage with Luxe Collective’s founders.
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The brand, founded by brothers Ben and Joe Gallagher in 2018, has rapidly become one of the UK’s fastest-growing players in the pre-loved luxury sector, recently securing investment on BBC’s Dragon’s Den.
Luxe Collective stands out by allowing consumers to buy and sell directly to the brand, offering pre-loved designer apparel, including bags, accessories, and footwear.
With a strategic approach to social media and a meticulous authentication process, Luxe Collective’s ‘Real vs. Fake’ event showcased the brand’s commitment to authenticity and engaged directly with its growing community.
The successful pop-up follows the brand’s recent appearance on Dragon’s Den and a significant investment, signaling a strong trajectory for Luxe Collective in 2024.