Here are the latest fashion technology updates this week:
️ 1. Google AI Mode Enhances Virtual Try‑On
At Google I/O 2025, Google unveiled “AI Mode” for Shopping, which includes an advanced virtual try‑on feature that lets users upload a full-body photo and instantly see how clothes look on them—powered by a custom generative model that realistically replicates fabric drape and body fit
nettyfy.com
Initially available in the U.S. Search Labs, this tool lets users try billions of apparel items—starting with women’s tops, expanding to men’s later
techeblog.com
2. Meta Expands into Smart Glasses
Meta is launching Oakley-branded AI smart glasses this week, targeting sports and fitness users
en.wikipedia.org
The company is also partnering with Prada, extending its smart eyewear lineup beyond Ray-Ban to luxury fashion
news.com.au
3. GlamAI & AI‑Enhanced Virtual Try‑On
GlamAI, a San Francisco startup, is providing high-fidelity virtual clothing try-on. Users can upload a self-photo and see garments overlaid instantly, preserving logos, texture, and body realism
revolveai.com
Across the industry, virtual try-on tools are improving with AI‑powered body/face scanning, 3D avatar generation, live AR overlays, voice controls, and haptics
startus-insights.com
Global Fashion Retail this Week: Latest Roundup 13-6
4. Smart Textiles & Sustainable Innovation
Next-gen smart fabrics with temperature regulation, moisture-wicking, and integrated sensing are gaining traction in athleisure and health wearables .
Brands like Modern Meadow, Bolt Threads, and EntoGenetics are pioneering lab-grown leather and spider-silk alternatives—ushering in sustainable and biodegradable materials .
5. AI-Personalized Styling
AI-driven personal stylists (e.g., Vue.ai, Fashable, StyleDNA) now offer “style fingerprint” profiling—leveraging body data, purchase history, and preferences to make real-time outfit suggestions
medium.com
These tools operate 24/7, scanning millions of items to generate curated looks within seconds
the-sun.com
Summary:
Fashion tech is rapidly advancing in AI-powered virtual try-ons, smart textiles, AI styling, and wearable tech. Tech giants like Google and Meta are integrating these experiences directly into devices and shopping platforms, while startups and sustainable innovators broaden the scope of design. The result: more personalized, immersive, and eco-conscious retail experiences.
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