Gucci’s Grand Return Cruise 2025 Show Set to Dazzle London’s Fashion Scene
In a surprising move, the iconic Italian fashion house Gucci has decided to bring its highly anticipated Cruise 2025 fashion show to the charming streets of London. This unexpected choice marks a departure from the trend of British brands showcasing abroad during fashion month.
Scheduled for May 13, Gucci’s upcoming cruise collection will grace the cobbled streets of London, a departure from last year’s show in Seoul. The decision to host the event in London underscores the enduring allure of the UK as a fashion hub, contrary to the trend of many British brands opting for international showcases.
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This Cruise 2025 presentation will be the debut Cruise collection for Creative Director Sabato De Sarno, who assumed the role following Alessandro Michele’s departure. Known for his ‘quiet luxury’ aesthetic, De Sarno’s appointment by Gucci’s owner Kering reflects a strategic shift in design direction.
Gucci’s fashion shows have long been synonymous with A-list attendees, and the London event is expected to be no different. With few details revealed about the show, one certainty is the presence of a constellation of starlets. Gucci’s runway spectacles have consistently attracted celebrities, with the likes of Julia Roberts, Kendall Jenner, and Ryan Gosling gracing the front row in Milan.
While the specific location for the show remains undisclosed, Gucci has a history of choosing grandiose venues. The last Gucci runway in London took place in June 2016 at Westminster Abbey, presenting Alessandro Michele’s pre-spring/summer 2017 collection. Although the location for the upcoming show remains a mystery, expectations are high for a location that rivals the grandeur of Westminster Abbey.
Gucci’s decision to unveil its Cruise 2025 collection in London adds a touch of glamour and excitement to the city’s fashion landscape. With Sabato De Sarno at the helm, the show promises to be a celebration of ‘quiet luxury,’ signaling a new era for Gucci. As fashion enthusiasts eagerly await more details, the anticipation surrounding this London affair continues to build.
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