Asda Launches Gender-Neutral Kids Clothing Range for Value-Conscious Families
Asda, renowned for its value-driven offerings, has expanded its Little Angels range into the realm of kids’ clothing with a new gender-neutral collection under the George label. This move aims to provide families with affordable, stylish, and convenient options for their little ones.
The collection features vibrant colors, trendy prints, and playful slogans, reflecting current fashion trends while maintaining Asda’s reputation for affordability. With a total of 22 pieces catering to children aged three months to four years, the range includes everything from slouchy rompers to shorts and sweatshirts, all designed with comfort and ease of movement in mind.
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Available both in-store and online, prices for the collection start as low as £2.50, ensuring accessibility for all customers. The garments are designed as separates and sets, allowing for mix-and-match versatility and layering options. Additionally, the materials are chosen to be ultra-soft to the touch, providing comfort for little ones throughout the day.
Glenda Hansford, Buying and Design Director at George, expressed the brand’s commitment to providing value, style, and convenience to customers. By expanding the successful Little Angels brand into children’s clothing, Asda aims to offer trend-led products that families can easily pick up during their regular shopping trips.
Overall, Asda’s new gender-neutral kids’ clothing range reflects the brand’s dedication to meeting the diverse needs of its customers while maintaining its core values of affordability and quality.
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