WHP Global and Fashioncenter GmbH Team Up to Elevate LOTTO® Brand in Central Europe’s Lifestyle Market

WHP Global and Fashioncenter GmbH Team Up to Elevate LOTTO® Brand in Central Europe’s Lifestyle Market

WHP Global, a major brand management company and owner of the renowned LOTTO® brand, has entered into a significant long-term license agreement with Fashioncenter GmbH, a subsidiary of the Schmidt Group based in Norderstedt, Germany. This collaboration aims to expand the presence of LOTTO® in the Central European market, focusing on lifestyle footwear and sports fashion apparel in Germany and Poland.

Fashioncenter GmbH, previously entrusted with the Kappa brand license, will now handle product development and distribution for LOTTO®, working closely with Lotto Sport Italia S.p.A. (“LSI”), the operator of core performance categories for the brand in Europe.

The partnership anticipates the launch of new LOTTO® lifestyle collections in Summer 2024, with products expected to hit stores at the beginning of Fall/Winter 2024. The collaboration with Fashioncenter GmbH represents an opportunity for LOTTO® to strengthen its position in Central Europe’s lifestyle and fashion sector. “We expect this partnership will significantly increase our footprint in this important region,” notes Stanley Silverstein, Chief Commercial Officer at WHP Global.

Read This: (SHEIN AND CHINESE TECH UNICORNS NAVIGATE IPO LANDSCAPE AMID REGULATORY CHALLENGES)

Cornelia Schmidt, CEO of Fashioncenter, expresses enthusiasm for working with the traditional Italian performance sports brand, stating, “We are looking forward to expanding Lotto’s brand presence in Germany and Poland. Our team is full of ideas and zest for action and is already working on the first lifestyle collections.” The forthcoming product line, named “Lotto Life’s,” will feature sporty yet fashion-forward apparel and footwear designed for everyday wear, blending lifestyle and active elements.

Andrea Tomat, President & CEO of LSI, highlights the shared vision for future growth in Germany and Poland, envisioning a successful partnership that introduces new products inspired by Italian style and a passion for sports to the region. This strategic move aims to extend the customer base beyond performance-focused offerings into the broader lifestyle space.

#News #Fashion