The 80/20 Content Rule: Lead with Value to Build Trust and Drive Conversions A few years ago, when I first started creating content for my business, I thought the key to success was to be everywhere at once. I was posting on Facebook, Twitter, and Instagram, creating blog posts and YouTube videos, all with the same aim—telling people what I was offering and hoping they’d buy it. But here’s what happened: despite all my efforts, I wasn’t getting sales. Sure, people liked my posts, left comments, and even shared a few things, but the actual conversions weren’t coming. I wasn’t turning those "likes" into paying customers. That’s when I stumbled upon the 80/20 rule of content marketing. The Big Epiphany I was speaking to a mentor about my frustrations, and he pointed out something I...