
WHP Global and Fashioncenter GmbH Team Up to Elevate LOTTO® Brand in Central Europe’s Lifestyle Market
WHP Global and Fashioncenter GmbH Team Up to Elevate LOTTO® Brand in Central Europe's Lifestyle Market
WHP Global, a major brand management company and owner of the renowned LOTTO® brand, has entered into a significant long-term license agreement with Fashioncenter GmbH, a subsidiary of the Schmidt Group based in Norderstedt, Germany. This collaboration aims to expand the presence of LOTTO® in the Central European market, focusing on lifestyle footwear and sports fashion apparel in Germany and Poland.
Fashioncenter GmbH, previously entrusted with the Kappa brand license, will now handle product development and distribution for LOTTO®, working closely with Lotto Sport Italia S.p.A. ("LSI"), the operator of core performance categories for the brand in Europe.
The partnership anticipat...