Levi’s Denim Decreased in Europe according to Levi’s financials
Levi's Denim Decreased in Europe according to Levi’s financials
Levi's, the iconic denim giant, has sounded the alarm on a worrying trend in Europe: declining demand for denim. This revelation, tucked away in the company's recent financial report, paints a picture of a shifting fashion landscape and poses a potential challenge for the denim kingpin.
Levi's Europe saw a 3% drop in revenue in the third quarter of 2023, largely driven by a 5% decline in denim sales. This stands in stark contrast to the 7% growth in revenue reported in the Americas, where denim remains a wardrobe staple.
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What's Driving the Decline? Several factors are likely at play:
Shifting trends: Athleisure and comfort-first fashion ha...