Victoria’s Secret & Co. Boosts Online Shopping with Google Cloud Partnership
Victoria’s Secret & Co. Boosts Online Shopping with Google Cloud Partnership
Victoria’s Secret & Co. is set to revolutionize its online shopping experience through a new strategic partnership with Google Cloud, announced ahead of the NRF 2024 event. This multi-year collaboration aims to harness Google Cloud’s AI and generative AI technologies for an enhanced customer journey, improved operational efficiencies, and elevated associate experiences worldwide.
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Key aspects of this partnership include the implementation of a generative AI-driven chatbot for personalized product recommendations, elevating customer engagement. Victoria’s Secret & Co. also plans to leverage Adore Me, acquired in December 2022, utili...