Tag: How to Implement the 3 Pillars in Your Content Strategy: A Story of Transformation and Focus

How to Implement the 3 Pillars in Your Content Strategy: A Story of Transformation and Focus I remember sitting at my desk, staring at my calendar filled with posts I had planned to create. Inspirational quotes for Monday, a tutorial on Tuesday, and a “behind the scenes” look on Thursday. It looked like a well-rounded content plan at first glance, but something was missing. My audience wasn’t growing, and engagement was low. Worse, there wasn’t a clear path to turn my followers into paying customers. That’s when I realized I wasn’t strategically creating content—I was just checking boxes. I didn’t understand that each piece of content should move my audience through a journey—attracting new people, building relationships with them, and eventually converting them into customers. Th...