How the Rise of the Multibillion Dollar Leggings Industry
How The Rise of the Multibillion-Dollar Leggings Industry
Forget diamonds – in the fashion world, leggings are a girl's (and increasingly, a guy's) best friend. They've gone from humble gym wear to a ubiquitous wardrobe staple, powering a multibillion-dollar industry and shaping the very landscape of fashion. But how did these stretchy wonder-pants conquer the world?
Few could have predicted that one of the most derided sartorial mainstays of the 1980s — a decade that has never quite enjoyed the style resurgence of the eras that bookended it — would be a multibillion-dollar industry in its own right by the end of the 2020s. Yet it appears that leggings are, in fact, having the last laugh.
Having been valued at $32.89 billion in 2022, the global leggings market is expected to reach a...