Facebook Ad Scam Hits Outdoor Retailer Small Business Warns Consumers
Facebook Ad Scam Hits Outdoor Retailer: Small Business Warns Consumers
Michigan resident Daryl Vallad thought he had stumbled upon a great deal when he found an ice fishing flotation suit for $60, marked down from the usual $300. However, it turned out to be a Facebook ad scam, mimicking the legitimate retailer WindRider in South St. Paul. Vallad and more than 200 other customers fell victim to the deceptive ads, losing money and sharing credit card details with impostors.
The legitimate company, WindRider, a manufacturer of fishing and outdoor apparel, experienced a significant drop in sales generated from Facebook ads during November.
Customers began reporting undelivered purchases with order numbers that didn't match the company's records and prices well below the retail cost. Wi...