CCP Urges Clarity in Discounts Brands Warned Against Deceptive Marketing Practices
CCP Urges Clarity in Discounts: Brands Warned Against Deceptive Marketing Practices
ISLAMABAD: The Competition Commission of Pakistan (CCP) has issued guidance to clothing and shoe brands, urging them to provide clear and complete disclosures regarding actual and discounted prices during promotional discounts.
During the ongoing seasonal surge in discounts, particularly within clothing and shoe brands, CCP uncovered instances of deceptive marketing practices. Preliminary investigations indicate that such practices may violate Section 10 of the Competition Act, 2010, constituting deceptive marketing.
The advisory emphasizes transparency and warns that brands found violating these directives may face enforcement actions under Section 10 of the Competition Act, 2010, which prohibits dece...