AYAYI Takes Fashion Phygital Blending Reality and Pixels in a Groundbreaking Collection
AYAYI Takes Fashion Phygital Blending Reality and Pixels in a Groundbreaking Collection
The boundaries between real and virtual are blurring, and nowhere is this more evident than in the fashion world. Enter AYAYI, China's hyper-realistic virtual human and rising fashion icon, who just launched an innovative "phygital" collection – a seamless blend of physical garments and virtual experiences.
Concept with Cutting Edge:
"Realistic Utopia" is the tagline for AYAYI's first collection, aptly reflecting the merging of worlds. Physical, wearable pieces co-exist with digital avatars and augmented reality (AR) elements, creating a unique and interactive fashion experience.
Beyond the Runway:
This isn't just about clothes. AYAYI's collection invites its audience to participate in a "phygital"...