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Victoria’s Secret & Co. Boosts Online Shopping with Google Cloud Partnership

Victoria’s Secret & Co. Boosts Online Shopping with Google Cloud Partnership
Photo: CNBC

Victoria’s Secret & Co. Boosts Online Shopping with Google Cloud Partnership

Victoria’s Secret & Co. is set to revolutionize its online shopping experience through a new strategic partnership with Google Cloud, announced ahead of the NRF 2024 event. This multi-year collaboration aims to harness Google Cloud’s AI and generative AI technologies for an enhanced customer journey, improved operational efficiencies, and elevated associate experiences worldwide.

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Key aspects of this partnership include the implementation of a generative AI-driven chatbot for personalized product recommendations, elevating customer engagement. Victoria’s Secret & Co. also plans to leverage Adore Me, acquired in December 2022, utilizing Google Cloud’s Vertex AI and Duet AI to augment the brand synergy.

Chris Rupp, Chief Customer Officer at Victoria’s Secret & Co., emphasized that this integration is not only about enhancing the customer’s online shopping experience but also empowering internal teams for innovation across various business functions.

Beyond the customer interface, the partnership extends to operational facets, envisioning AI applications in supply chain optimization, marketing strategies, customer sentiment analysis, and efficient inventory control. Customized training and onboarding programs are anticipated to enhance HR procedures and store operations.

Victoria’s Secret and Pink, a subsidiary, aim to refine their mobile app and website’s search and recommendation features using Google Cloud’s Vertex AI Search. This enhancement promises a more streamlined and user-friendly product discovery for online shoppers.

As Victoria’s Secret & Co. forges this transformative alliance, the broader retail landscape can anticipate an evolved online shopping experience driven by AI innovation. The strategic integration of Google Cloud’s technologies is poised not only to redefine customer interactions but also to optimize internal processes, marking a significant step towards the future of retail in the digital age.

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