The sustainable fashion movement is gaining momentum in the UK, with nearly two-thirds of shoppers opting for second-hand clothing, according to a recent survey by MyVoucherCodes. The survey, which involved 2,000 UK adults in collaboration with YouGov, highlights a significant shift toward slow fashion practices.
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Notably, 41% of women are leading the charge in sustainable shopping, embracing second-hand items, while 19% of men are following suit. The trend extends to selling unwanted items, with 37% of women regularly participating in second-hand transactions compared to 21% of men.
Charitable contributions also play a role in the sustainable fashion landscape, with 62% of respondents choosing to donate unwanted items to charity shops. However, only 12% engage in upcycling, a practice that transforms old items into new ones, contributing to a circular fashion economy.
Sarah-Jane Outten, a savings expert from MyVoucherCodes, notes that the shift toward slow fashion is not only influenced by economic considerations but also reflects a growing awareness of environmental sustainability. Charity shops continue to play a crucial role in this movement, expanding their reach and even venturing into online platforms.
Online marketplaces such as eBay, Facebook Marketplace, and Vinted are gaining popularity, providing consumers with convenient access to pre-loved fashion. Additionally, the survey suggests that exploring upcycling can be a beginner-friendly and eco-conscious way for individuals to refresh their wardrobes.
As sustainable practices become increasingly ingrained in consumer behavior, the fashion industry is witnessing a transformative shift toward more ethical and environmentally friendly choices.
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